Regenerative Agriculture: A Unique Opportunity for the Luxury Sector

Laurenţiu Ciornei¹, Ioana Claudia Todirică¹, Victor Petcu^1,2

¹Center for Study and Research for AgroForestry Biodiversity
“Acad. David Davidescu”, Bucharest
²National Agricultural Research and Development Institute Fundulea

Keywords: regenerative agriculture, luxury industry, biodiversity, soil health.

Abstract: Regenerative agriculture includes a set of practices aimed at restoring soil health, enhancing biodiversity, and sequestering carbon. This approach goes beyond traditional sustainability efforts, which typically focus only on minimizing negative impacts. The luxury sector, known for its high profit margins, reliance on quality agricultural raw materials, and significant influence on consumer preferences, is uniquely positioned to promote the adoption of regenerative agriculture.
Drawing on Capgemini’s report Regenerative Agriculture: A Unique Opportunity for the Luxury Industry (2025), together with recent peer-reviewed studies and sector literature on regenerative agriculture and luxury supply chains, this article investigates pathways by which luxury brands can actively support the transformation of agricultural systems. It evaluates the ecological, social and economic benefits associated with a shift toward regenerative practices, outlines the practical and structural constraints that may limit adoption across luxury value chains, and identifies evidence gaps and priority areas for future research and industry action.